The Magic of Weddings
9th Annual AfWPi World Conference
For More Information call 1-800-242-4461 or Register Here Today
Agenda
Tuesday, April 24, 2007
(See bottom of page for Agendas for Sunday, Monday and Wednesday)
9:00-10:00 a.m. - General Session
Multi-Media Platforms for Maximum Impact:  How to Use Different Types of Media to Grow Your Business
Suzanne Redd
advertising manager of Conde Nast Bridal Media (brides.com)

Suzanne Redd  Every form of advertising will help get your business noticed.  However, the way you project your business in that advertising makes all the difference between getting noticed and getting results.  Suzanne will share the basic differences between the different forms of advertising (print, broadcasting, bridal shows) and how to get the most out of each of them.  She will also share the results of the latest research conducted by brides.com.
   Suzanne Redd oversees advertising for 16 local bridal magazines and one major bridal web site.  Markets include: Atlanta, Boston, Chicago, Colorado, Connecticut, Florida, Houston, Maryland, Michigan, New Jersey, New York, Northern California, Philadelphia, South Jersey, Southern California and Washington DC.
  With expertise in regional marketing and advertising, Suzanne has been on board with the bridal group since 1995. With the relaunch of Brides local magazine and Brides.com, Conde Nast's newest award winning bridal web site, she has insight on what is important to the brides of today.
10:15-11:15 a.m. - 2 Breakout Sessions (sessions occur at the same time)
Session 1:  Navigating the Legal Labyrinth of Vendor Contracts
Joyce Scardina Becker, CWC, CMP
Joyce Scardina Becker  Once upon a time, there were wedding providers operating on handshake deals, and they all lived happily ever after…  Wake up Cinderella, and beware of that prince!  In today’s litigious society, wedding and event planners are constantly confronted with complex legal issues.  In this oh so sexy agreement between consenting parties, “Wedding Professor” so you can practice safe contract techniques.
  Whether designing in the classical, eclectic or modernist mode, Joyce Scardina Becker produces unique, timeless weddings and  special events that transcend style.  Internationally acclaimed for innovative design and meticulous planning, Ms. Scardina Becker is the President of Events of Distinction in San Francisco and  where she has reigned since 1995 as a premier wedding designer in one of the world’s most exquisite yet competitive wedding environments. 
Joyce is a celebrated wedding expert with over 25 years of event management experience, strengthened with professional credentials as a Certified Wedding Consultant (CWC) and Certified Meeting Professional (CMP).  Joyce has been honored with a GALA Award from Special Events Magazine and a WESTIE Award from the International Special Events Society.   She  is the founding Director of the first Wedding Planner Certificate Program at a university.  Nationally recognized by event professionals and students, this intensive 40-hour program is now offered at California State University East Bay.

Session 2:  Creating and Conveying Your Business Image
Doug LaVine
owner of Music on the Move MCs & DJs

Doug LaVine  This hands-on discussion will help you recognize small (or large) changes that can be made to your business and printed materials that will give you a brighter, more positive image, and produce more results.
  His company - Music on the Move MCs & DJs - is a prime example of how using Image Marketing Techniques can benefit your business.
  Doug LaVine is a polished Master of Ceremonies and Disc Jockey with a business running since 1972 in a Sacramento market with over 200 DJs. His clientele includes brides wanting high-end wedding entertainment, more specifically with an upscale, emotional experience.
  His 22 years in printing and graphic arts reflect his ability to create and effectively use printed materials to increase not only his business, but attract higher paying brides.


11:30 a.m. - 12:30 p.m. - 2 Breakout Sessions (sessions occur at the same time)
Session 1:  Navigating the Legal Labyrinth of Vendor Contracts (continued)
Joyce Scardina Becker, CWC, CMP
president of Events of Distinction, author of Countdown to Your Perfect Wedding

Joyce Scardina Becker Once upon a time, there were wedding providers operating on handshake deals, and they all lived happily ever after…  Wake up Cinderella, and beware of that prince!  In today’s litigious society, wedding and event planners are constantly confronted with complex legal issues.  In this oh so sexy agreement between consenting parties, “Wedding Professor” Joyce Scardina Becker, author of “Countdown to Your Perfect Wedding,” will show you how to assess your RISK, so you can practice safe contract techniques.
See Joyce's bio, above.










Session 2:  9 Ways to Optimize Your Marketing for Results
Laurie Morgan
owner and publisher of The Wedding and Special Event Yellow Pages

Laurie Morgan  Wonder if your marketing investments are working as hard for you as they should?  In this fast-paced presentation, you’ll learn nine straightforward, actionable ways to get better results from the marketing you’re already doing.
  Among the topics to be covered: What is a positioning statement – and why is it crucial to your marketing?  What’s the simplest way to make your marketing more memorable?  How has the Internet confounded ad tracking – and what can you do about it?  How do Fortune 500 companies plan and execute their marketing differently from small businesses – and, what can you learn from them?
  Laurie Morgan has more than 15 years experience in publishing, advertising and marketing.  Prior to founding her current company, The Wedding & Special Event Yellow Pages, in 2002, Laurie held senior executive positions at IDG (the global technology publisher whose titles include PC World, Macworld, and Computerworld) and at Sony Entertainment.  At IDG, Laurie was the founder and president of IDG.net, the company’s global internet marketing and ad sales division. At Sony, Laurie founded an electronic media venture that developed a patent-pending technology for delivering multi-media books over the web.  Laurie is a graduate of Brown University and the Stanford Graduate School of Business. She writes about marketing for wedding professionals in her blog at http://www.weddingyellow.com/marketing_tips/marketing_strategy.html
12:30 - 1:30 p.m. - Lunch (provided)
1:00-4:30 - Trade Show
1:45 - 2:45 - General Session
3:00-4:00 - General Session
The $100,000 Wedding:  Rewards and Challenges
Karen Casey
owner of Karen Casey Events

Karen Casey  Have you dreamed of the big-budget wedding? Karen Casey has co-produced a few of them!  It may be a rewarding financial experience, but what are the other rewards?  There are many challenges as well.  Karen will spell out the challenges and rewards in this session.  She will show videos from some of the $100,000 weddings that she co-produced, including two that won national recognition.
  Karen S. Casey, certified wedding consultant, has been providing service to brides in the Atlanta area since 1987.  She has designed and taught seminars on "How to Plan Your Own Wedding" (for the do-it-yourself brides) and "Weddings-Southern Style" (for brides who want a traditional Southern wedding).  She has taught classes providing detailed, practical ideas for "dressing" and decorating guest tables - whether for a gala event at a grand ballroom, or an intimate dinner for a few guests in your home.
She is an instructor for the
Association of Certified Professional Wedding Consultants national training course on "How to Start and Develop a Wedding Consulting Business". Karen is a member  of National Association of Catering Executives, International Society of Event Specialist and the Association for Wedding Professionals Int'l.



The Best Wedding Reception . . . Ever!
Peter Merry
author of The Best Wedding Reception. . . Ever!, owner of Merry Weddings

Peter Merry  In this dynamic presentation, Peter Merry will share stories of creative ideas and examples on video for creating a fun atmosphere at wedding receptions. Fun doesn't just happen all on its own. Come learn proven techniques for allowing the guests to feel more involved, for creating a timeline that will flow smoothly, and for creating better communication between the related wedding vendors. You'll even learn how to create poignant, emotional moments that will become lifelong memories. Understanding these principles will result in better photographs and video footage, better perceptions about reception locations, and increased demand for quality wedding entertainment services and professional coordinators alike.
  Peter Merry has been helping couples create fun and entertaining wedding receptions since 1992. He has presented seminars on wedding entertainment performance techniques, wedding marketing, sales consultation skills, and the value of solid standards and ethics in business. These seminars have been presented to wedding entertainers in over 40 cities across the United States.
  He has also frequently been asked to speak locally and nationally for various professional associations and conferences He served as the 2003 and 2004 National ADJA President (American Disc Jockey Association).
  He currently serves his clients as their Wedding Entertainment Director™ via his exclusive entertainment company, Merry Weddings, Inc.
7:00-10:00 p.m. - Fairy Tale Ball
Agenda for Sunday Agenda for Monday Agenda for Wednesday Main Conference Page