Association For Wedding Professionals Int'l
January 2011 Newsletter
Tuesday February 1, 2011
8:00a.m. - 4:30p.m.
Sun City Lincoln Hills Orchard Creek Lodge
956 Orchard Creek Ln Lincoln CA 95648
More Details will be out shortly.
Professionals in NorCal please
Click here to take survey
Last chance to vote! Orchard
Creek Lodge Reminder
We had photos taken in a few great places in Riviera Maya and in Sacramento Ca. I need your assistance, please look them over and select the ones you like. No obligations to choose these photographers for your wedding.
5 great photographers, awesome models, Thank you Enchanted Bridal Salon. Only 20 photos to pick from.
Please select one photo only.
Sacramento Hilton Arden West
For a list of up-coming bridal shows in date order visit the AfWPi Website
Calendar Of All Bridal Shows & Expos
Your return on investment can be fantastic. At a show you get to actually talk to your customers you get to show them what you can do and it is in a non-threatening location. Brides book you for several reasons one is she gets to meet you! Make sure she sees you by exhibiting at a bridal show near you.
How many brides will you need to book at a show to make a profit? In many cases, ONE booked bride will cover the costs of exhibiting! One thing to consider, just as you are limited on the number of brides you can book on a Saturday, show promoters are quite limited as to the number of exhibitors overall and the number of exhibitors by Category. 60% of the Brides will have a Saturday Wedding. Pity you only have 52 of those. At a show the advantage is that this is where you will find many of the brides not getting married on a Saturday! If you want to "kick your marketing up" reserve a booth space now. We have many benefits for our members, a Job board to post resumes, look for personnel all in the wedding industry. A brides list that you receive each month. In 2010 over 18,000 brides were on the list. Links to bridal shows in the US and beyond. Promotional & publicity opportunities. Useful links For shows around the world see http://afwpi.com/calendarBridal.html
Let me know if you need assistance in finding a consumer show in your market.
Destination Bridal Shows
May 22, 2011 SoCal
Looking for Destination Brides, this is the Expo
Email Richard if you are interested.
We want to be sure all of our members are getting the most out of their membership, so if you have not received your list of Brides or Members for this month, please be sure to let us know.
Last chance to vote!
Do you target destination wedding business? Do you want to? We offer you the opportunity to have your business seen by brides and wedding planners from all over the world on the Ultimate Wedding List for two complimentary months, with no requirements. If you like the business you recieve through our site, you can continue being listed through our advertising package, if not, we will take off your listing without any questions asked.
We have launched this comprehensive wedding directory, full of information and resources for brides and the wedding industry. This website can serve as a wonderful platform for you to reach more of your clientele and increase your website traffic.
The Ultimate Wedding Directory will feature ads from wedding industry related businesses from around the globe and from various sectors. Brides and wedding planners will visit our site daily in search of anything from wedding cakes to planning their destination weddings. We will offer an array of choices for the luxury sector clientele as well as those who prefer more simple luxury.
The founders of this company have been in the wedding industry
collectively for 30 years and have a vast knowledge of what a bride needs from a bridal directory. We have over 20 categories to choose from and several advertising packages. Whether you are selling flowers, hotel packages or tent rentals, we can find the right space for you.
Following your two free months, we offer a great introductory package:
Register here http://ultimateweddinglist.com
education closer to your home? Then this is the conference for you
Three days of intensive education. Speakers that truly have great
information and held in a city where hotel rates are like they where in
the 1950's AFWPi has a discount special for all attendees. Please use
this link to for the registration form.
View the speakers:
Low Hotel Rates Do
it today to save. After Aug 31st prices will go up!
In April, we introduced a new marketing system that is the first of its kind - it's geared specifically toward wedding professionals. It's called WedLock and it is working for its subscribers!
We are proud to be one of the partners of this multi-faceted program. It includes the first ever marketing trade journal for the wedding industry (issue 3, which will be out soon, includes an article that I wrote). Twice a month subscribers get a free webinar presented by marketing experts:
WedLock subscribers have gone wild
for the webinars so far, featuring presenters like Sonny Ganguly and
Dina Eisenberg of PositivelyWed. Next week features Andy Ebon, who
is also their new regular columnist. Future webinars are being scheduled with an owner of Southern
Weddings magazine, and the folks from Weddzilla and GetMarried!
Plus, new subscribers
get the bonus DVD set "Bridal Traffic,"
which is like a marketing encyclopedia for wedding professionals and
features in-depth information on the new technology-driven methods of
marketing to today's bride. To sign up, Register Here
the AFWPI network!
AFWPI is excited to welcome Weddzilla.com to our strong family of sponsors and benefit providers. You can now use Weddzilla.com's industry-first tools to connect directly with brides, without waiting for them to contact you! Weddzilla subscribers can browse the Weddifieds to target your ideal client and eliminate effort spent with unqualified leads. Just think about the time and stress that you will be saving!
As a member of AFWPI, you are entitled to a FREE 2 month Platinum membership and 20% off, after the trial period is over. Click here to sign up or go to Weddzilla.com to sign up and us the coupon code: AFWPI2F (case sensitive)
6) If you think you have a better angle for the reporter’s story, don’t reply and tell them that. Most likely this reporter has been assigned this story–or told to research a specific angle–and your telling him/her that the angle is all wrong and you know a better angle for the reporter to take will not endear you to this reporter. It will make that reporter want to avoid talking to your know-it-all self even more.
7) Read the query clearly and beyond the first line of the
blurb. Most often if you take the time to read all the way through, you
will find out what magazine (or a description of the kind of
publication) this reporter is writing for, the specific angle and the
details he/she is looking to cover in the story. Do not just hit
“reply” after reading the one-line blurb at the top of the mail.
8) Don’t reply to a journalist and recommend they Google
such.” They know how to do their own research, They are looking for
experts, not a research assistant.
I would like to introduce you to the Wedding Solutions Regional Director program. As you probably know, Wedding Solutions Publishing Inc. is the largest and most respected publishing company of wedding books in America. For the last 15 years, we have helped millions of brides and grooms plan their perfect wedding through our 30 best selling wedding books. And WeddingSolutions.com is one of the top three most popular wedding planning websites.
We are now creating a network of professional wedding consultants that will become WeddingSolutions.com Regional Directors. These consultants will represent WeddingSolutions.com at bridal shows, wedding mixers, and perhaps at upcoming wedding planning seminars in their area.
These professionals will be endorsed and promoted by Wedding Solutions.com as consultants who meet or exceed their clients’ expectations and who offer excellent standards of service and professionalism.
We are currently seeking for a top wedding consultant in your area. As a WeddingSolutions.com Regional Director you will receive the following benefits:
a) You will be able to represent yourself as the WeddingSolutions.com Regional Director in your area. This will give added credibility to your already successful business.
b) You will be able to represent WeddingSolutions.com at all bridal shows in your area and receive the leads from all the brides who enter to win a free wedding planning gift offered at our booth during the show.
c) If allowed by the show producer, you will be able to affix your business card on the back of Wedding Solutions fliers that you distribute to brides during the show. Enclosed is a copy of the flier that you would be handing out at bridal shows. Please note that this flier has a space for you to attach your business card.
d) You will receive a free advertising at WeddingSolutions.com (a $1,200 value)
e) You will also receive free leads of Wedding Solutions registered brides within a 60-mile radius of your address (a $600 value)
f) You will be asked to complete a free online wedding planning certification course that will identify you as a WeddingSolutions.com Certified Wedding Planning Specialist. ($900 value).
g) One of the
biggest benefits of this program is that you will be able to sell
Wedding Solutions best selling wedding planning books to bridal stores
in your area. Once you sell our books to a bridal store in your
area, you will receive a
15% commission on all the books purchased by that bridal store for as
long as you remain a Wedding Solutions regional director.
For example, a book that retails for $30.00, you will sell it to the bridal store at $15.00 and you will get $2.25 commission. If the bridal store orders 200 books in a year, you would make $450 per year for one single store, just for presenting our books once to that store. Imagine what you can make if you sell our books to 20 or 30 bridals stores in your area. You will also be able to sell our books at bridal shows in your area. Click here to see a copy of our best selling wedding planning books.
a) Represent WeddingSolutions.com at all Bridal Shows in your area and to pay $100.00 to $200 per show to cover the cost of producing the wedding gift and fliers that will be given away during the show as well as the cost of shipping all booth materials to your location and back to us.
b) Sell and promote Wedding Solutions wedding planning books at local bridal stores in your area.Please call me after you have reviewed this information so I can answer any questions that you may have and to see if you qualify for this program. We will only be accepting one regional director per major city. So please contact me at your earliest convenience to assure that you will be considered for this program.
WeddingSolutions.com - 7290 Navajo Road; Suite 207 - San Diego, CA 92119 - 619-589-1919 x 112 Email:Tiffany@weddingsolutions.com