Chris Kight

There are MANY things that you can do short-term to increase your business quality and quantity, invest in better equipment, advertise, word-of-mouth referrals, but there is ONE main thing that you can do to guarantee your success LONG TERM and that is learn and apply all that you can about GREAT CUSTOMER SERVICE. It's an actual thing that is solid and predictable and, in 45 minutes I'll share some concepts that have made my Studio the busiest in the Sacramento area for the last 21 years. Apply these principles properly and you're putting success in your future!

Laurie Morgan has more than 14 years experience in publishing, advertising and marketing.  Prior to founding her current company, The Wedding & Special Event Yellow Pages, in 2002, Laurie held senior executive positions at IDG (the global technology publisher whose titles include PC World, Macworld, and Computerworld) and at Sony Entertainment.  At IDG, Laurie was the founder and president of IDG.net, the company’s global internet marketing and ad sales division. At Sony, Laurie founded an electronic media venture that developed a patent-pending technology for delivering multi-media books over the web.  Laurie is a graduate of Brown University and the Stanford Graduate School of Business.

9 Ways to Optimize Your Marketing for Results

Wonder if your marketing investments are working as hard for you as they should?  In this fast-paced presentation, you’ll learn nine straightforward, actionable ways to get better results from the marketing you’re already doing.

Among the topics to be covered: What is a positioning statement – and why is it crucial to your marketing?  What’s the simplest way to make your marketing more memorable?  How has the Internet confounded ad tracking – and what can you do about it?  How do Fortune 500 companies plan and execute their marketing differently from small businesses – and, what can you learn from them?

Doug Music on the Move

What message will they remember from your printed brochures?

Doug LaVine is a polished Disc Jockey and Master of Ceremonies with a continuing DJ business running since 1972. His clientele are mostly brides wanting high-end wedding entertainment, more specifically with an upscale, emotional experience.
    In the last 5 years his DJ rates have quadrupled (yes 4-times more) and is currently one of the highest paid in the Sacramento area of more than 200 DJs
    His 22 years in printing and graphic arts reflect his ability to create and effectively use printed materials to increase not only his business, but attract higher paying brides.
    This hands-on discussion will help you recognize small (or large) changes that can be made to most brochures and business cards that will help your business have a brighter, more positive image, and produce more results.

Take aim at your competition by using the proven techniques of corporate America. You'll learn how to proactively strengthen your competitive position, set yourself apart and grow your business with low- or no-cost competitive strategies.
Bio: Patricia Westbrook spent 30-years in corporate marketing before entering the wedding business as the co-owner of the Bridal Bazaar - San Diego's largest bridal show.

Cho Phillips, is the Founder and CEO of Lovegevity, Inc. and Author of "How to Start a Wedding Planning Business" book and workbook, "Lovegevity The Wedding Planner" and The Wedding Planning Board Game. Cho has helped thousands of brides around the country plan for their special day, and is a consultant and trainer to numerous corporations servicing the bridal market. Ms. Phillips is frequently featured in the media as an expert on Wedding Industry trends, Professional Certification, and Wedding Planning. She has been featured in The New York Times, Chicago Tribune, Washington Times, Entrepreneur Magazine, Las Vegas Sun and a guest on NBC, UPN, WB many other local television and radio stations across the country.