Originally published as one complete manual, this unique, well-received, invaluable resource has been updated for the prevailing economic climate. Available as one book or as a series of affordable, useful reports, you can get the edge you need to take your business from just getting by to the full-scale success you KNOW it can be.

Does this describe you?

You are new to the wedding industry and need direction You get so caught up in day to day things you don't think enough about the growth of your business You are interested in expanding your business You are home based business ready to go to the next level You need to see more new customers You need to close more sales You need help marketing and advertising your business You would like to cut your overhead without losing business You would like to network effectively You want to be successful at participating in or producing a bridal show You need some tips on better mailing and telemarketing You want to get more referrals You want to build credibility and enhance your reputation

If you are a bridal consultant, bridal shop owner, invitation business, wedding photographer, videographer, florist or disc jockey and want to take action to increase your business. Take action with The Wedding Expert's Guide To Sales & Marketing

Here's what leading authorities had to say about the first edition of The Wedding Expert's Guide to Sales and Marketing:

"I have had many opportunities to review related books. Never have I had the pleasure to find one that is more than worth the cover price. I have found some ideas that I will be implementing. I will have no problem referring this to our membership as a "must have" marketing manual."--Richard Markel, President, Association of Wedding Professionals International, April 27, 1999 (Click here to read the letter)

"The book provides practical insight into selling and marketing a wedding business, with many useful suggestions. It should be a welcome addition to any wedding professional's library." -- Gerard Monoghan, President, Association of Bridal Consultants

"Lawrence discusses everything from expansion ideas to sales and marketing tactics, and also supplies a useful resource directory." -- Flowers Magazine, March 1992

"This sales and marketing manual will give you a multitude of different strategies, tactics and approaches on how you can increase the profitability of your business." -- Florist Review, November 1991

"The volume offers an abundance of specific sales tactics to overcome the most common sales obstacles. He demonstrates methods on how to cultivate as many engagement lead sources as possible. He shows how to maximize the benefit of acquiring these leads through effective direct mail and telemarketing." -- Studio Photography, August 1991