Brides (and party if possible) should meet with Image/Beauty Consultant for a dress rehearsal on makeup artistry long before the Big Day. The Consultant can make suggestions that in turn will make the photography more flattering. This also avoids the risk of allergic reactions to unknown cosmetics being used on their wedding day. It is less expensive in the long run, than paying a makeup artist the day of the wedding. Also, it eliminates last minute unwanted surprises. The bride knows exactly what her colors will be and how they will look.
To not meet with an Image/Beauty Consultant is tantamount to waiting until your wedding to try on the dress.