Why Exhibit at a Bridal Expo in California
All bridal shows Work, some work quicker

Most brides are busy having a life, working and/or going to school. Their time is precious. Bridal Expo is the ONLY show in California that give them 18 hours to shop. That also means it gives you 18 hours to sell your service or product.

We have been doing shows since 1986, doing them twice a year in the same location since 1992. The brides expect to find you at the show. Unlike any other form of marketing a show gives you several opportunities to book weddings. First because you know where you will be on a certain date you can tell your potential clients to meet you at the show. Call them, email them send a card. As long as you are in contact prior to the show they will feel more comfortable talking with you at the show. At the show,the excitement is contagious, they see other brides booking and leaving deposits. It gives just the right sense of urgency. As we are in a shopping center, it is a "natural" thing to pull out a checkbook to reserve the date. You also have the major advantage to see the bride more then once over the weekend. The more time you have with the bride, the more likely you will book them.

 Many other advantages exist, one of them being it is in a Regional Shopping center over 80,000 mall shoppers will be passing by one area or another. If your service can be used by people other then brides you stand to get more business.  Here is some of the stats from the last September show. This will show what the brides needed when they registered. Below is some of the statistics of the 737 brides that registered

 Service needed

# Needed


 Service needed

# Needed

Banquet Room

281


Limousine

373

Bridesmaids Gowns

445


Musicians

356

Caterer

310


New Home

300

Cake

418


Photographers

433

Decorations

405


Registry

394

Designer (gown)

253


Rental Supplies

321

DJ

364


Tuxedos

454

Diet (Health)

243


Wedding Gown

358

Honeymoon

519


Wedding Location

286

Hotel for Out of Town Guests

329


Video

345

Invitations

451





 What type of wedding were they planning

202 Formal Wedding

414 Semi Formal

57 Informal

Ages of Brides

3 ~ Under 18

198 ~ 18-22

201 ~ 23-25

160 ~ 26-30

72 ~ 31-35

64 ~ over 35


The one question you need to ask, how many brides do I need to book to make a profit?

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